Google bets on Pixel with massive new hardware engineering hub


  • Google’s Pixel hardware division is booming, generating nearly $10.79 billion in Q4 2023.
  • Taiwan’s role in chip manufacturing could reshape the future of Pixel devices.
  • Google’s new hardware office in Taiwan showcases its commitment to sustainability and local culture, fostering a sense of identity.

Over the past few years, Pixel devices have evolved into a crucial part of Google’s hardware lineup, encompassing smartphones, tablets, wearables, and earbuds. The company’s Q4 2023 financial report revealed substantial growth, with the hardware division generating nearly $10.79 billion. To further bolster Pixel development, Google has established a new hardware and engineering hub in Taiwan, a move that could potentially reshape the device’s landscape.


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Google’s strategic expansion in Taiwan marks a significant milestone in the company’s hardware development. Taiwan is playing a crucial role in today’s tech era. Most of Taiwan’s reputation stems from its cutting-edge chip manufacturing, with the small island currently producing over 60% of the world’s semiconductors and over 90% of the world’s most advanced chips. With that in mind, the country could play an essential role in advancing Pixel devices.

Most of the world’s semiconductors come from Taiwan

Google’s first office in Taiwan was opened in 2006. The new office, however, is located on the TPark campus in New Taipei City. It will host thousands of Google staff while offering new labs for hardware engineering and development. Google’s new office in Taiwan is a testament to the company’s commitment to sustainability. The building is designed with energy efficiency in mind, incorporating 240 photovoltaic solar panels and batteries to harness renewable energy.

The use of all-electric kitchens further contributes to Google’s efforts to reduce carbon emissions. Beyond its environmental features, the building’s design also pays homage to Taiwanese culture, drawing inspiration from the country’s vibrant cultural festivals, thereby fostering a sense of local identity.

Opening a new hardware hub in Taiwan somehow aligns with Google’s recent structural changes. A week ago, we reported that Google is reshaping its Pixel and Android teams with a focus on AI. The result of this merge is a new division called “Platforms and Devices” that aims to centralize Google’s efforts for Pixel, Android, Chrome, and ChromeOS.

The division is led by Rick Osterloh, Google’s Vice President of Devices & Services. Osterloh has been a vital member of the Google hardware team since 2016, and his leading the Platforms and Devices promises new horizons for Pixel devices.

The Pixel series also has some exciting products in the pipeline for 2024. At next month’s Google I/O event, the firm could potentially reveal the Pixel 8a alongside a new mysterious Wear OS-powered smartwatch. For the rest of 2024, we expect to see the Pixel 9 series, a new Pixel Watch, and potentially a new foldable.